Amplify your practice.
While opportunities are greater today, the work is harder.
With Simplicity InsurMark’s Advisor Mentorship Program, you can get more out of your business and spend less time doing it.
Amplify Your Business
AMP cuts through the noise
In today’s crowded marketplace, financial advisors must find a way to differentiate themselves from the competition … or risk getting lost in the sea of sameness. Have you carved out a clear path to the top?
Simplicity InsurMark’s Advisor Mentorship Program (AMP) is a field-tested, field-proven set of processes, tools and resources that can assist you in your professional ascent. Our team of experts will help you identify key challenges in your practice and then value engineer a plan for turning them into opportunities for achieving your unique goals. If you’re willing to put in the work, the program can lead you to new levels of success.
Why AMP?
Set the tempo
In conducting business planning calls with top advisors throughout the country, we found that most admitting to desiring better time management and organization. They were also looking for external accountability for turning plans made into promises kept. Along the way, the Advisor Mentorship Program provides:
Ultimately, you’ll be able to operate like larger firms…but more efficiently and effectively.
A blueprint for success
Branding best practices
Technology advantages
Point-of-sale tools
Monthly tracking calls
Process implementation tips
A dedicated, trusted team
An exclusive top-agent network

Stop working in your business and start working on it. When you do, you’ll discover that work-life balance is not just possible but well within your reach.
AMP advisors grew annuity business with Simplicity InsurMark
Reflects year over year growth in annuity business placed through Simplicity InsurMark for advisors in the AMP program for that period.
2018
2020
2021
2019
2022
2023
2024
Meet your AMP team

Robert Rickard
VP, Senior Advisor Development Consultant
robert.rickard@simplicitygroup.com
713-808-8539
I have over four decades in sales and marketing within the securities, real estate and insurance industries. As a senior executive with a Fortune 500 company, managing partner of my own investment firm, past school board president and member of multiple boards, my track record and affiliations demonstrate a high level of professionalism, as well as providing advisors with unique viewpoints to every situation that might arise in the growth of your practice.
My years in senior management with a national independent marketing organization give me firsthand knowledge of the obstacles a producer encounters, as well as the steps to take in moving beyond them. My dedication to service is what sets me apart from other marketers. Accessibility, enthusiasm, and personalized service are my trademarks.
If you are an independent advisor establishing a practice based on integrity, leadership, and growth, then a relationship with Simplicity InsurMark and my team should be on your immediate “to do” list. We are dedicated to you, the independent advisor, and everything we do is committed to making sure you have the resources and support necessary to provide the very best solutions to you, your clients, and your practice.
Are you ready to catapult your business to the next level—and beyond? Then I invite you to meet our team and customize a growth plan suited especially to you.
At Simplicity InsurMark, it’s about people, it’s about relationships and it’s about the long-term. Give me a call, let’s learn more about each other and see if there is a reason for us to do business together soon.

David Cohen
Advisor Development Consultant
david.cohen@simplicitygroup.com
713.808.8533

Ben Grams
Sales Director, Simplicity Life
ben.grams@simplicitygroup.com
763-237-3636

Ana Munoz-Serrano
Business Developer
ana.munozserrano@simplicitygroup.com
713.808.8515

Michelle Anderson
Annuity Case Manager
michelle.anderson@simplicitygroup.com
713-808-8512

Maria Thibodeaux
Life Case Manager
maria.thibodeaux@simplicitygroup.com
713-808-8523

Binh Nguyen
Life Case Design Specialist
binh.nguyen@simplicitygroup.com
713.808.8535
Learn more about how AMP can change your business trajectory, schedule a call with Robert and request an introduction kit.